John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

The art of visual punctuation


What is visual punctuation, you ask?

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It’s the reason why you invest in portraits that illustrate who you are, who you serve, and why you do what you do.


A couple years ago, I was on the phone with a client, and we were discussing the possibility of working together.

As the conversation went along, he was asking me questions about the value of image content. And, at the time, I was just building my branded lifestyle portrait niche and still figuring out the kinks as I went along.

So, I was simply repeating a lot of the stuff that you read from other photographers - “They show your personality…they present you in a confident and approachable way…images help you show up on people’s feeds in a dynamic way…”

And then, I said…”they visually punctuate the sentiments of the stories you write and share to your tribe.”

The last one caught his attention - and mine, as well!

From that moment, I’ve framed my entire philosophy with that visual punctuation sentiment in mind, and it’s become a cornerstone of my work.

Now, it’s one thing to talk in generalities about it - it’s another to see it in action.

In this week’s article for the C-Suite Network, I illustrate the concept in action through the work of one of my amazing clients, Kristi Data.

You can check out the article here, and let me know your thoughts.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)