Share Content That Shows You Off, :)
Share content that shows you off, :)
Connect with your tribe by inviting them to celebrate your wins, too.
One of the most valuable types of content that you can share with your tribe is celebrating the wins in your life that help further you along your journey, whatever that looks like to you.
It allows your audience to share your joy in the moment, and moments like that help cement a connection with those who follow you.
It’s a connection that goes beyond the thought leadership that you share with them - it’s more personal and intimate.
These are the types of posts that help develop rapport and trust, which is essential when building a community of followers - a community of followers that see a clear need to invest in your services.
For me, one of these moments took the form of sharing news of completing my applied positive psychology course, which, was a huge accomplishment on many levels.
At first, I whipped out the IPhone, found a decent patch of light from the window in my apartment, and I snapped a couple ninja angles of the diploma sitting on a table. Now, I had shot it from about 3-4 angles, and, after the 4th, I felt I had a good one in the pile, and was about to write the story to attach to it.
As I started writing the story, I realized that the static photo of the diploma isn’t going to cut it.
It didn’t feel personal. There’s no connection to me, other than my name on it. It felt stale and boring. And, if it feels like this to me, then, how will it be received by my audience?
So, I scrapped those photos and decided that I will shoot a selfie instead:
Based on the story that I connected to this post, the best way to visually punctuate the sentiment was to leverage a photo with my face involved.
As with most of my posts, it’s a constant creative back-and-forth, deciding what types of images to use, how should I tailor the copy, and will this post resonate with my tribe?
I talk a lot about this process in my one-on-one, idea generation program, the Idea Nugget Incubator.
I spend a lot of time in this program explaining the thought and process behind creating the content in the first place - being able to recognize moments that present you authentically to your audience in a way that endears yourself to them.
Interested in learning more about the Idea Nugget Incubator? Go check it out here.
PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)