Prep for '24: How are your slides lookin'?

Speakers and trainers know the importance of their presentation slides – they can help or hurt an engagement.

Yet, so many fall into the trap of using generic stock images that, frankly, can disconnect from the personal touch you're trying to convey.

Let's delve into why custom images, especially those of you and your processes, should dominate your slides and the questions to help you evaluate your current slide content:

Do Your Slides Reflect YOUR Identity?

First things first. Do your slides scream YOU or do they whisper 'just another presentation'? Your personal brand and the essence of what you bring to the table should be front and center. If you're using a stock image of a random person, does it truly capture what you’re about? Or would a more personalized photo of you make more sense?

Do They Showcase How You Work?

Here's where the magic lies. Instead of an stock image representing 'teamwork', why not a real shot of you leading a workshop? Instead of a staged stock photo implying 'success', how about a candid shot of you celebrating with clients? Audiences crave authenticity. They want to see the real you, in real scenarios, doing what you do best.

Do They Engage and Relate?

Think about the emotional connection. A generic stock image is unlikely to evoke much emotion. On the other hand, your authentic photos can spark recognition, admiration, and even aspiration. Are your slides currently building a bridge to your audience or merely serving as a placeholder?

Are They Updated and Fresh?

Visual trends shift. What worked in 2020 might not resonate in 2024. Evaluate the freshness of your images - and the graphics and text on that slide, as well. Do they feel dated? If you've been recycling the same images, same graphics, and same font styles for years, perhaps it’s time for a change of pace.

Your presentation slides are a visual extension of your professional narrative.

Stock images, while occasionally useful, often lack the nuance and specificity that personal photographs bring to the table.

As you gear up for a new year of engagements in 2024, make sure your slides not only tell your story but truly resonate with those who matter most - your audience.