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John DeMato Blog

Hi! I'm John. In my blog, I share insights that help Speakers and Expert-based Business Owners create an emotional connection with their audiences through persuasive visual storytelling.

Virtual photography beyond the presentation

 

Virtual photography beyond the presentation

 
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Podcasts count, too, :)

 

For the past couple months, I’ve been working with a variety of speakers, trainers and other expert-based business owners to capture image content of their virtual presentations. 

I’ve participated in a wide variety of webinars, keynotes, intensives, panels and fireside chats. 

But I hadn’t had an opportunity to shoot a podcast - or even had the thought that capturing a podcast would even be a thing, for that matter.

That was until my colleague Lou Diamond, a speaker, consultant and ThriveLouD podcaster, contacted me.

He was gearing up for his 500th podcast episode, a live broadcast, and wanted me to join in on the festivities by snapping some shots of the special event. 

Hmmm, interesting. Why not, right?

So, he sent me a link to the room and I was on my way. 

But, an immediate challenge presented itself. 

Unlike Zoom where, in most cases, there is room for creative flexibility with re-orienting the screen view of the presentation, this was a Streamyard link where the layout is fixed and can only change based on how the host adjusts the visual layout on their end.

Hmmm, interesting.

A unique challenge, but still not impossible to create visual variety from shot-to-shot. 

They key to making this work? 

It’s the key to making any promotional photo work - focus on capturing dynamic expressions from those in front of the camera.

That and, you know, rolling around on the floor of my apartment and snapping away from a wide variety of angles - overhead, from the sides, and from the floor - in various rooms of my apartment. 

With those two objectives in mind, I went to work:

Regardless of the fixed layout scenario, I was able to capture the rapport between all of the guests and viewers of the image can truly get a sense of the fun and festive nature of the conversation. 

Lou checked out the album and was very happy with the results. He sent me a text after checking them out:

“Great pix - seriously great!” 

That’s all I needed to hear, :) 

And then, I was even happier seeing how Lou leveraged the photos.

Rather than simply using the images to promote the podcast, he inserted them into the actual video version of the podcast.

You can check out the episode here.

This project pointed out that there is more to virtual photography than just presentations - it’s possible to leverage these types of photos for ALL virtual moments and events. 

Do you record a podcast through a teleconferencing app like Streamyard or Zoom? Looking to capture image content to promote your show?

Set up a time to chat with me and let’s see if I can help you with that.