[FREE OFFER] What are the photos you need to present yourself as an expert?
While it’s a free-for-all online to be visible as the expert you are...
...the transformation you offer those you serve is worth the effort.
For speakers, authors, trainers, consultants and other expert-business owners, capturing your audience's attention is tough.
Between the algorithms being stingy with creating visibility for your content to people’s ping pong-ing, A.D.D. attention spans, you’re up against it from all angles.
So how do you cut through the noise and give those who need your help a chance to discover you online?
Two words: Quality and Consistency.
When you're consistently sharing high-quality photos that help position you as an expert, that creates distinction from other experts in your space.
And, when your images visually punctuate the sentiment of the stories you share with your audience, that amplifies the curiosity of those who want to learn more.
When your words are complimented by the images connected to that story - whether on your website, content posts or other promotional opportunities - that adds ammunition to inspire your audience to stop the scroll, click on the post, and follow through on the call-to-action.
But what kind of images resonate best with your people?
Flattering portraits that serve as a warm, honest and open digital introduction
Revealing, candid photos that offers potential clients an opportunity to envision what it’s like to work with you
Inspiring images that showcase you at the height of your superpowers educating others, whether in person, on stage or in the front of the room
Relatable photos that offer your audience an entry point into your day-to-day life and a chance to engage
If you’re consistently sharing flattering, revealing, inspiring and relatable image content, that sends a clear signal to those you serve, and motivates them to care, connect and take action.
Attention leads to curiosity. Curiosity leads to engagement. Engagement leads to conversations. Conversations lead to building trust. And trust leads to adding to your bottom line.
And there are specific types of lifestyle photos and other image content that can help you do all of this heavy lifting.
Wanna know what they are, hmmmm?
Don’t sweat it - you can learn all about it here - FOR FREE:
The Visual Storytelling Guide For Experts:
9 Must-Have Photos That Captures Your Audience's Attention.
This Guide provides an opportunity to supercharge your strategy for your next round of portraits in order to create distinction from other experts in your space.
It breaks down the essential types of branded lifestyle portraits, virtual photos, book images, high-quality, self-portraits and other image content that needs to be in your image content portfolio.
Here’s where you can get your hands on a copy.
(Please note - for current subscribers who want the Guide, email me at info@johndemato.com with the subject line, “I WANT THE GUIDE!” and it will be sent right over.)
PS - If you find the Visual Storytelling Guide For Experts, please click one of the social icons below to SHARE this article with your community - please and thank you :)