Where to start?

How Can Experts Develop a Visual Storytelling Strategy if They’ve Never Thought About It Before?

If you’ve never thought about developing a visual storytelling strategy before, don’t panic—you’re definitely not alone. 

Plenty of experts, speakers, and other business owners are in the same boat. 

But here’s the deal: visuals are just as important, if not more so, than the words you use to describe yourself. A powerful visual strategy can elevate your brand, making it more relatable, trustworthy, and memorable. 

So where do you start?

First, identify your core message. What do you want people to know about you? Think about the impact you want to make and the problems you solve for your audience. 

From there, translate that message into visuals. If you’re a speaker, that might mean action shots on stage, close-ups of audience reactions, or candid moments of you prepping behind the scenes. If you’re a coach, think about capturing the moments where you’re actively engaging with clients or brainstorming ideas.

Next, determine the types of photos that support your message. 

You need a mix of headshots, action shots, lifestyle photos, and candid moments. It’s all about showing different sides of your brand. Your headshot can communicate confidence and professionalism, while lifestyle shots tell the story of how you work and engage with others. 

Candids can highlight the behind-the-scenes magic that your audience doesn’t normally see, building a more personal connection.

Then, work with a photographer who understands your brand and can help you develop that story visually. You don’t need to have all the answers—sometimes it takes a creative partner to pull those stories out of you.

Don’t forget about consistency. It’s key. 

Once you have your core message and visuals lined up, make sure those visuals are consistent across every platform. Your website, social media, keynote slides, and any promotional materials should all feel cohesive and tell the same story.

The takeaway? Start simple. 

Begin by asking yourself, “What do I want people to see when they think of me and my work?” That’s your first step toward developing a solid visual storytelling strategy.

Ready to start building your visual storytelling strategy? Let’s chat about creating visuals that tell your story, the right way.