Show them what to expect
To truly convey the overall essence and value of your conference, the entire experience must be captured, not just the content.
It’s about more than the keynotes and breakouts—it's the spirit and engagement that pervade the event.
My recent collaboration with Workman Success Systems exemplified this.
Their 3-day event kicked off with team games, a creative approach to getting the ball rolling.
I arrived early to capture these unique moments.
Here's why images of this part of the experience are invaluable:
First, they set expectations.
A photo of laughter during a team-building game whispers more about the upcoming experience than a typical conference room shot. These images become a visual promise of the event's vibe and community.
Second, they highlight connections.
Images of participants in collaboration, problem-solving, and celebrating wins do more than just showcase faces - they emphasize the relationships being formed. These photos aren't just snapshots - they're proof of a shared journey and the camaraderie that builds from the experience.
Finally, they drive organic promotion.
Participants are likely to share photos where they are prominently shown - it’s a badge of participation and recognition of their time well spent. Each shared image is an endorsement, a peer-to-peer invitation to future events.
Instruct your photographer to focus on the individuals, making them the heroes of the story. These close-ups, alongside the wide photos snapped from all angles, provides rich visual variety of the event's narrative.
With such a collection, you have the means to create a dynamic and engaging visual story.
You'll have images that can end up on your website, pepper your online content, and enhance your other marketing materials.
These are not just photos that simply check a box - they’re assets that visually punctuate your storytelling and engagement that carry the genuine excitement of your events to the world.
And that is truly magical. 😊