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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

Posts in Core Assets (Branding Photos)
Do your homework before investing in photos

Before you invest time and money into hiring a photographer, go on a fact-finding mission and identify the visual gaps from where you are to where you want to be FIRST. This article shares how to do that.

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Don't judge me for the expressions I make behind the camera...

NYC Persuasive Visual Storytelling Blog | If your photographer behind the camera has a look that might read as anger or frustration, don’t mind them - they’re just in the zone. This article lays out some of the many variables they are considering when taking your pictures during a lifestyle portrait session.

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