John DeMato Blog

This article talks about the value of leveraging photos that feel genuine and unique to you, otherwise, you run the risk of attracting the bad fit clients into your world.

Every expert's portraits should authentically speak their truth even before they say a word. In the following article, learn why defining key aspects of your personality and perception can inspire trust, connection, and resonance with your audience, effectively helping your photographer capture your unique essence and purpose.

The following article shares the words of speaker, coach and trainer, Kara Moll, about her experience working with professional branding photographer, John A DeMato, during their branding photo session.

This article shares the importance of receiving a large image portfolio of photos from a branding session, not because there’s a need to use all of them, but to provide more creative latitude when leveraging them.

Discover how genuine, candid photography can elevate your brand's visual storytelling and build stronger connections with your audience, inspired by Mount Sinai Hospital's impactful approach.

This article shares the words of speaker and coach, Liz Landry, on her experience of working with professional branding photographer, John A DeMato.

Discover how to critically evaluate a photographer's portfolio to ensure they deliver high-quality, authentic images for your marketing needs.

This article shares information for a 60-minute portrait session being offered by branding photographer, John A DeMato, at Influence 24, the annual conference held by the National Speakers Association.

Learn why natural, unposed branding photos are essential for experts and how they can enhance your authenticity and connection with your audience.

Investing in a professional photoshoot may seem inconvenient, but the resulting high-quality, genuine images can significantly elevate your brand, attract potential clients, and enhance your marketing strategy.

For experts, a successful photoshoot demands strategic planning and understanding of visual asset needs, much like a triathlete's meticulous preparation. In the following article, learn why thorough introspection and thoughtful planning are vital to creating images that genuinely punctuate your story and establish your authority in your expertise space.

Before your next branding photo session, there are 2 fundamental questions that need to be answered in order to truly maximize your time in front of the camera. To find out what they are, check out this article.

Unlock the full potential of your professional image by investing in a specialized branding photographer. Learn in this article why this tailored approach is critical for experts, speakers, and consultants who want to elevate their digital presence and authentically connect with their audience.

Before investing in branding photos, this article shares 3 critical questions to answer beforehand to ensure that the decision aligns with where you are in your business and life.

Learn how to leverage professional branding sessions to capture versatile book photos that boost your online presence and keep your audience engaged.

In this article, discover how transforming branding photography from a cost to a vital investment can elevate your brand, deepen connections, and set you apart as an expert in your field.

Discover how sharing candid moments beyond your professional expertise can enhance your personal brand and build deeper connections with your audience in this insightful article.

Discover why 'power poses' are outdated in branding photography and learn how embracing genuine expressions can transform your professional image—John DeMato explains the power of authenticity.