John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
Diversifying your visual assets is key, especially if you're an expert who does keynotes, trains and facilitates masterminds. Dive into this article to discover why having distinctive images for each facet of your work is crucial, and how this rich visual tapestry can powerfully convey your multifaceted impact.
Read MoreCapturing the essence of a speaker goes beyond just wide, medium, and close-up shots. Dive into the transformative power of live event photography that truly tells the story from the stage in this article.
Read MoreIs it a good idea to use an AI headshot as a professional keynote speaker? In this article, one speaker’s opinion is shared…and, spoiler alert, it’s not a positive one for the technology.
Read MoreThis article shares the experience that speaker, author and leadership team coach, Mike Goldman, had working with NYC-based branding and live event photographer, John DeMato, during Mike’s recent keynote delivered to the NJSHRM organization.
Read MoreIn order to climb the speaking fee ladder, your buyers need to feel a perception of value the moment they hit your website. More on that in this article.
Read MoreThis article shares the takeaway that speaker and author, Cathy Dolan-Schweitzer, felt about her live event photos taken by NYC photographer, John A DeMato, at a recent presentation in Manhattan.
Read MoreThis article shares photos from a recent Exactly What To Say Certified event facilitated by Phil M. Jones held in NYC.
Read MoreWhen you’re facilitating or attending a live event, there, oftentimes, is a photographer making the rounds capturing candid moments. In this article, I share a best practice when reacting to the camera in the room as a way to help you create better photos to share with your audience.
Read MoreAre you a part of an organization where you have a chance to get up and speak in front of members while there’s a photographer in the room covering the meeting? If so, the following article shares tips to keep in mind before you’re handed the microphone and your time to shine has arrived.
Read MoreIn this article, diversity, equity and inclusion expert, Jess Pettitt, shares her experience of working with John DeMato during her hybrid keynote and breakout work with Southwest Airlines.
Read MoreI know you’re a speaker, but you don't need to speak in every photo you share. This article shares the value of leveraging photos where you’re listening, taking notes, and not talking.
Read MoreWhile capturing photos for a recurring, multi-day event may seem, on the surface, as a boring way to make a living as a photographer, in this article, I talk about why every shoot presents unique, interesting and exciting elements to it.
Read MoreDo you invest in creating branded swag items that you sell or share with your clients? The following article shares why you should also invest in creating compelling photographs of those items, too.
Read MoreWhat is the value of investing in photos for your live event? In this article, I talk about ways that offer you additional value beyond that of simply leveraging them for your own marketing materials.
Read MoreComposition affects the emotional sentiment of your keynote photos. As a result, wide shots aren’t enough. More on that in the following article.
Read MoreDo you go into live events without a photographer of your own and hope and wish that the house photographer captures a handful of photos that you can eventually use throughout your online presence? In this article, I talk about a better way to ensure quality results.
Read MoreIn order to create a diverse and compelling image content portfolio, it’s important to create a mixture of staged, portrait images and real-life photos capturing you being caught in the act of transforming the lives of those you serve. This article shares a recent session that accomplishes both objectives.
Read MoreRegardless of the rooms in which you train. you still need an image portfolio of diverse and compelling photos that captures the energy of the room. More on that in the following article.
Read MoreAre you truly taking advantage of the photo assets that you currently have sitting on your computer? Or, are they simply collecting dust, eagerly awaiting their time to shine throughout your online presence? This article shares a great example of an organization leveraging their image assets to the fullest.
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