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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] Here's Why Vertical Photos Suck!

NYC Persuasive Visual Storytelling Blog | In the past year, I can probably count on one hand the amount of times that I've turned my camera to shoot vertically oriented photos. Why so few? Because they suck. I talk more about why they suck in the following video.

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