122223 PICZ - JD-8508176.JPG

Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

[VIDEO] Stop faking joy in front of the camera - it's bad for your brand!

NYC Persuasive Visual Storytelling Blog |Don't bullshit your audience with a bunch of contrived and staged photos that illustrate your joy in life. Leverage image content that shows true joy and develops a deeper connection through honesty and relatability with your audience I talk more about this concept in this video.

Read More
[VIDEO] Here's Why Vertical Photos Suck!

NYC Persuasive Visual Storytelling Blog | In the past year, I can probably count on one hand the amount of times that I've turned my camera to shoot vertically oriented photos. Why so few? Because they suck. I talk more about why they suck in the following video.

Read More
John DeMatoComment