Think that a digital file of your book cover is enough to support your marketing launch? Read this article and you'll think again.
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While sharing aspects of who you are and how you serve in your online content is essential, this article suggests another way to create immediate value through your social posts, articles and videos.
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NYC Persuasive Visual Storytelling Blog | This article talks about how a quote from Jim Knight’s book, Leadership That Rocks, resonates with me on a personal level today in a way that would’ve never been possible in the past.
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What do photographing eggs and keynotes have in common? In this article, I talk about how shooting food prep enhances my abilities behind the camera for my client work.
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If every photo in your image portfolio captures you looking directly into the camera, you’re doing it wrong. This article explains why.
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Stuck on moving forward in your business and life? This article suggests a technique shared in Ron Karr’s book, The Velocity Mindset, that will help you create a pathway to growth and evolution.
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While it’s essential that you are intentional and focused on the transformational work for those you serve, this article is a reminder of the importance of picking your spots to find joy and play in other areas of your life.
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When you’re getting ready for your closeup in front of the camera, make sure that the person you present is the one that lives in your own skin. More on that in this article.
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Do you allow fear and anxiety to prevent you from exploring new opportunities in your business and life? This article suggests one way to alleviate that stress so you can move forward to explore what could be.
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Confused as to whether it’s more important to invest in photos or video to promote your expert-based business? This articles shares some thoughts on how to answer that question for yourself.
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When going into a branded lifestyle portrait session, some experts are happy walking away with a small handful of photos. This article talks about why they need to set their expectation levels way higher.
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Think that because you took a photo with a smartphone that it’s not suitable to use to promote your Expert business and brand? This article will inspire you to think again :)
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NYC Persuasive Visual Storytelling Blog | If you have a specific theme or style in mind for your lifestyle portraits, be sure to do the research and find a photographer that matches that aesthetic. More on that in this article.
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NYC Persuasive Visual Storytelling Blog | We can all use a motivational pick-me-up from time to time. This article shares some of the brilliant words my author clients have shared in their books.
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NYC Persuasive Visual Storytelling Blog | While being handed a boatload of images can be overwhelming, this article talks about the benefit of having similar-themed photos when finding the best one for a specific marketing purpose.
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Looking to expand your team and hire a content creator to put together your social posts and articles? This article shares an important insight to keep in mind during the hiring process.
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Even the slightest change to your eyes, eyebrows and mouth in your photos can significantly change the emotional sentiment it displays. This article shares how this is exemplified in a NYC Subway Ad.
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While many expert-business owners would love their online content to attract paid clients 5 minutes after they post something, this article outlines why their content is part of a long-term play.
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You must understand how to effectively communicate to those you serve in order for them to realize you’re the solution to their problems. As this article suggests, sometimes that involves not smiling.
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