Visual Authority Insights

When you create a long-term relationship with a trusted photographer, that creates a consistent pathway to produce a treasure trove of images to support and enhance your personal brand. This article shares the value received by one of my long-time clients, Phil M. Jones.

I constantly remind my clients that we need to capture candid photos that show their audience how the sausage is made. As a result, I decided to do the same thing with my book boudoir sessions. This article shares the experience while photographing Joe Mull’s book, Employalty.

When updating your website. don’t skimp on the effort of selecting the right photos to compliment the pages. I talk more about this with regards to my recent website update extravaganza.

Does your in-person training involve customized workbooks? If so, show it in your photos. More on that in this article.

The power of curiosity and asking questions leads to better outcomes. That applies to all areas of life, including your lifestyle portrait session. I talk more about how in the following article.

It’s not about the destination, it’s about the journey. A quote from Brant Menswar’s book, Black Sheep, is a great reminder of this lesson. I talk about it in the following article.

Before you get “delete happy” during your next portrait session, be open to Plan B. More on that in this article.

Creating photographs while holding your book online are important visual storytelling assets to share. But photos that capture you pretending like you’re reading it is a bad look. This article shares why.

It’s one thing to talk about the experience of a branded lifestyle portrait session. It’s another when that experience is captured in candid photos. In this article, I share some behind-the-scenes photos during a recent branded lifestyle portrait session.

It’s not everyday that I have the pleasure of conducting a session with a fellow shooter, especially one as accomplished, talented and generous as Chris West. In the following article, I talk about the experience of conducting his branded lifestyle portrait session.

It’s easy to lose focus and spend time on unimportant tasks. That’s why it’s critical to be the ball. The following article shares a story about the emotional significance of a book boudoir photo taken from Rachel DeAlto’s book, Relatable.

It’s such a joy to serve experts who help others get past what’s holding them back, especially when they’re genuine and generous human beings like Bruce Weinstein. More on that in this article.

When it comes to creating visual assets to promote your expert-based business, details matter and nothing beats the real thing. I talk more about this in the following article.

Live event gigs are always more fun when other shooters are around, especially when we turn the cameras on each other 🙂 More on that in this article…

I’ve seen this trend of AI photos proliferating the internet in recent months. While there’s inherent issues with using these photos for professional purposes, there’s an even bigger question that needs to be answered first. I talk about it in the following article.

Business affects life…life affects business. This was a huge lesson for me to learn once I quit my job - and a quote from Jeff Shaw’s Book, The Self-Employed Life, is an important reminder. I talk about it in the following article.

 If you’re really on the fence about selecting the right photographer for you, this article shares some insights on how to qualify a photographer beyond their website to come to a decision.

For some folks, having their picture taken is akin to getting a root canal. But, what if you opened up your mind to see it in another light? This article shares an alternative approach.

When you're on location for one of your big events, don’t ever forget to be kind to everyone involved :) More on that in this article.

During the book boudoir sessions, I get to cherry pick quotes to photograph. Sometimes, these quotes resonate with me on a deeply personal level. In the following article, I share the story behind why a quote from Jason Hewletts’ book, The Promise, currently lives as a print on a wall in my apartment.