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John DeMato Blog

Hi! I'm John. In my blog, I share insights that help Speakers and Expert-based Business Owners create an emotional connection with their audiences through persuasive visual storytelling.

How is the sausage made during a book boudoir session?

 

I constantly remind my clients that we need to capture candid photos that show their audience how the sausage is made.

 
 

As a result, I decided to do the same thing with my book boudoir sessions.

 

A couple months ago, I received a message from Joe Mull informing me that he was launching a new book, Employalty, and would need to schedule a book boudoir session for it. 

Since I’m a big fan of his, professionally and personally, I was pretty excited to create magic with him again. 

When I received word that the books were being shipped my way, I was in the middle of scheduling content, and, as I looked through the gigantic portfolio of images of myself that I use for posts and article thumbnails, I realized there was a hole in my portfolio… 

I had ZERO photos that captured what a book boudoir session looked like. 

Well, that’s not good - especially considering that I’m the FIRST one to point out to a client how you need to show them what your process looks like through visual assets.

Ugh - now I’m a hypocrite! I know…terrible. 

Well, that not-so-magical sentiment inspired me to put two and two together, so I immediately reached out to a photographer friend, Sam Popp, and hired her to snap some candid shots of the session. 

Quite frankly, I was curious to see what this process looks like…

So, once she arrived at my apartment, I cracked open the box that contained 5 copies of Joe’s book and we immediately went to work. 

The photos included show the process, along with what the delivered photos to Joe looked like.

I have to say, I was impressed with what Sam was able to capture. 

The experience put me in the shoes of my own clients, and, while it was a bit weird having someone tail me throughout my apartment with a camera in her hand, I am grateful for the opportunity as I now can share with you what this process looks like…

All in all, it was magical…

…and I’m REALLY glad that I tidied up the place before she showed up :)

Over to you…

Are you gearing up to launch a new book? Or, are you looking to get more attention for your current book(s)? 

Learn more about the book boudoir process, and see if we’re a fit to work together on creating valuable and compelling assets to support your marketing and promotional goals.