John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

How Candid Pictures tell your story


Candid pictures = authentic pictures.

Authentic pictures = awesome way to get your tribe's attention.

One of the reasons why I’m drawn to event photography is because it creates candid pictures which set the stage and tell the story of the event without directly involving myself in the moment.

I’m essentially capturing a fly-on-the-wall perspective of the event.

There’s no posing, no adjusting of any kind before the shot, and certainly no fake emotions flashed for the camera.

It’s all genuine, in-the-moment stuff - the good, juicy, and flattering stuff that we all like to share on social the day after the event, :)

For the subjects, it’s an effortless experience - they carry on with their business, without the feeling that they are being photographed.

For the viewers, these candid pictures afford an unobstructed view of the moment, providing them a vantage point as if they were in the room, sharing in the moments themselves.

Candid. Full of life. Compelling.

Alongside staged headshots to be used for profile images and speaker submissions, capturing candid, effortless portraits is something I inject into every thought leader portrait session I conduct.

This is why I stress to each client the need to capture lifestyle portraits of them researching on their computers, speaking in front of an audience, brainstorming new ideas and interacting with clients.

These types of candid pictures lift the veil and provides members of your tribe a glimpse into how you create your particular brand of magic on a daily basis.

What better way to endear yourselves to your followers than by showing them HOW you do what you do?

These types of candid pictures allow you the creative flexibility to create a wide variety of informative, entertaining and inspirational stories:

  • Break down your creative process.
  • Talk about how you put together a keynote address.
  • Share some stream of conscious ideas that relates to a particular topic of interest for your tribe.

Your followers are further invited into your lives and process through these candid, effortless portraits - show them some hospitality by sharing your story with them.

Do you currently use candid pictures in your social posts? If som what draws you to using them?

Please share your feelings in the comment section below.

If you don't currently leverage candid pictures in your social posts but are thinking about changing that, I can help you out with that.

Schedule a call with me here and let’s see if we’re a good fit to work together.