John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Are you really showing your face in your portraits?


Don't be afraid to show your face, folks.

Own your face, inside and out!

As a thought leader looking to create impact and change, it’s absolutely vital that you get your message out there and connect directly with those who need to hear it most.

In other words, you need to consistently show your face to your followers.

What does that mean exactly?

When you literally show your face through your image content, it builds familiarity with your tribe that illustrate the various shades of your personality through your expressions and body posture.

It affords followers the chance to connect with you on an eye-to-eye level.

Even though you haven’t met the majority of the people that follow you in person, these portraits will inevitably foster a relationship through familiarity.


Well, when you post magazine-quality portraits of yourself, you’re not hiding in the background behind stock photos, generic text-only posts or some quote that a famous person penned 50 years ago.

One of my clients, Shir, recently switched up his posting habits because of this fact.

As an authority in the Excel space, he’s created a weekly series of informational videos that teach Excel shortcuts. As a way to promote each video, he created a mixture of image content to attach to the weekly email - his portraits along with photos of Excel on his computer and other inanimate objects that metaphorically represented the lessons he teaches.

After several months of monitoring his open rate, turns out that the posts with an image with his face are opened 2 or even 3x more than posts that include a photo of an inanimate object.

Which one would you click on first?


Another aspect to this show your face concept involves the way you share your thought leadership.

When you compliment your portraits with compelling and powerful stories that inform, entertain and inspire, you are showing your face to your tribe through your experiences, expertise and thought leadership in an impactful and memorable way.

You not only give yourself permission to be a superhero in front of your followers, but, you also give yourself permission to be human, as well.

And that will bring them closer to you because of it.

One of my clients, a performance coach, mentioned to me that once she started talking about all aspects of her business (the good, the bad, and the ugly), that’s when her tribe began to grow and engage her content in ways that she never thought possible.

By revealing herself authentically, it endeared her to her people, they flocked to her in droves and she no longer wondered whether or not her content was resonating with people.

Don’t be afraid to show your face - there’s a lot of people you’ve yet to meet that could benefit if they saw it!

How do you show your face in your image content? Are you front and center? 

Also, do you have questions about how to show up the way you want in your photos?
Schedule a call with me here and let's talk about it.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)