John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Don't just be a superhero, be relatable


Being relatable = being vulnerable

One of the best ways thought leaders can present teachable moments is by talking about the the obstacles, setbacks, doubts and failures that led to this lesson.

It presents these thought leaders as relatable and endearing to their followers.

And, that's inspiring.

Complementing these stories with portraits that present you in a candid, reflective and pensive moment will help cement home the message you’re sending.

Although you’ve undoubtedly been posting a ton of photos celebrating your various professional and personal “wins” (I know since I see them all over my feeds everyday), powerfully dramatic portraits such as these help provide a moody visual that helps reinforce your relflective narrative.

You’re now painting a more complete and relatable picture of who you are - your motivations, passions, drive and resilience - and your journey to discovering who you serve and why.

These stories of survival and struggle give people hope. It lets them know that even the greatest minds of our time have had their asses kicked many times on their way to being recognized as an authority in their industry.

Be relatable to your followers with your social content, and that will give them more reason to love you more.

What are your thoughts on this?

Do you share times of struggle with your followers? What types of stories have you shared?

PS - Do you need help with creating image content that will translate to sharing more relatable stories to your tribe?

I can help with that.

Schedule a call with me here and let’s see if we’re a good fit to work together.