John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

F the comfort zone, folks!


The comfort zone is not that comfortable.



Who knew?

Once upon a time, I fancied myself a professional poo-poo’er of anything that encouraged me to get off my ass and work outside my comfort zone.

For many years, I was a big fan of the comfort zone -  had a nice lil’ spread set up in there, too - complete with comfy couch, mini-fridge, and zero desire to do anything that forced me to step one inch outside my routine…

...a routine that I hated, mind you, but, it was, nonetheless, a routine with which  I was comfortable. (Isn’t that weird how that illogical that is, yet, we’ve all succumbed to that fixed mindset at some point in our lives?)

And then one day, a couple months after my mother died, I woke up and realized that at 35 years old, if I were on my deathbed, my list of regrets would be longer than I’d care to admit.

And that epiphany was the beginning of the end of the comfort zone for me.

After having run my own business for the past 3+ years, let’s just say I’ve had my fair share of of uncomfortable moments.

If I said to you that I haven’t dipped into the LinkedIn Job search on more than one occasion during this time, I’d be lying to you.

The funny part is that usually within 24 hours of that last-ditch, desperation move (where I never apply for anything, I just look, btw) some amazing opportunity inevitably presents itself, and it reminds me why I am a photographer, why I serve thought leaders, and why it’s all worth it.

And then I’m back on the growth path.

I’m sure most, if not all of you reading this, can relate to my story in some shape or form.

This brings up an important question:

Do you share your stories of struggle with your tribe?

If you haven’t, then you need to start.


How many of you reading my story above nodded your head and thought to yourself about your own personal struggles?


That’s why it’s important to share these stories - it allows you to be relatable to your tribes in ways that sharing only the “wins” of your life cannot achieve.

Being more relatable in your storytelling endears yourself to them, which only helps to nurture and develop your overall relationship with your audience.

At the end of the day, developing a strong relationship with our tribes is what we, as entrepreneurs, all seek to accomplish.

It’s magical when we do, :)

PS - If you’re not happy with your answer to the question I posted above, I can help fix that for you.

Not only will we discuss how you can leverage your stories of struggle on social, but, we’ll also map out an image content plan to help you visually punctuate ALL the stories about your business, brand and life that you want to share with your tribe.

I have a few spots left for this month.  


Go here to let me know you want to grab one, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)