John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Optimize your brainstorm sesh


Optimize your brainstorm sesh.


It's better when you have a plan.


One of the most effective ways to flesh out a series of idea nuggets in one fell swoop is to give yourself a chance to sit down and, without judgement, feverishly jot down random ideas during a brainstorm session.

I afford myself several times throughout the day to partake in this wonderfully productive activity.  Within this space of open-minded thinking, I have been able to create a lot of the ideas that you read in my blog and social media posts.

But, it wasn’t always this cut and dry.

For many years, my brainstorm sessions amounted to nothing but words on a screen that made absolutely no sense and couldn’t be translated into any content or ideas for my business.

Does this sound familiar?

What’s missing here is neither the desire to nor the ability to create.

it’s a streamlined process that helps you create effectively.

You see, creativity is a habit that eventually develops into a consistent practice. Contrary to what many people believe, it’s not a talent you’re born with - it can be learned and refined over time.

I’ve been an artist ever since I could pick up a crayon and doodle, but, my idea muscles were atrophied for many, many years. It took time and persistence to develop, and now, I reap the benefits of this effort to the tune of 13 blog articles per month and a new social post every single day.

Entrepreneurs, like myself, who put valuable and compelling social media content out there on a consistent basis are those who have developed a process.  We don’t need to go back to the drawing board every single time we want to plan out our social media, content calendar for the next month.

When you give your idea muscles some parameters in order to stay on the rails in order to produce relevant material with which you can work, that’s when the good shit happens.

You not only come up with a series of initial ideas, but, more importantly, when you review your brainstorm, you’ll also recognize and develop other ideas that offshoot from the ideas written down, thereby creating a flood of new idea nuggets that can be banked for the future and spread out over time.

Perfect example of that is this blog post. As I sat down to write this idea out, another idea that slightly deviated from this one popped immediately into my head. So, I put this one to the side and followed my brainstorm down the other path and wrote an entire article...

It’s so much fun when that happens, let me tell you, :)

Anyways, back to this idea before the idea bug bites me again and I go swerving in another direction…

Setting up a creative process and mental framework with which to effectively harness your idea nuggets is a huge aspect of what I teach in my one-on-one, idea generation intensive program.

It’s called the Idea Nugget Incubator, and, during this program, I provide each of my client’s worksheets that introduce the concept of idea buckets, where you are approaching your brainstorm session in an extremely organized and detailed way.

Rather than slapping a string of random ideas to paper, you will think strategically and channel your creative energy in a way that helps foster very specific and effective ideas relevant to promoting your business and brand.

If you’d like more information on the Idea Nugget Incubator, check it out out here.

If you have any questions related to the program, or this post in general, my door is always open - set up a call with me and we can chat about it.


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)