John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

What's holding you back with creating consistent social media content?


What's holding you back with creating consistent social media content?


I talk about my struggles in this presentation.


Recently, I was asked by Airtight Concepts Maiko Sakai to give a presentation on a topic that is near and dear to my heart - idea generation and social media, content creation. 

But, lemme tell you - this "near and dear to my heart" stuff is a very new thing for me. For years, I hated the idea of having to post on social - mostly because I had no idea what the hell I was doing and felt I was wasting my time. 

Over the past year, I have turned that sentiment completely on it's head and now, I've doubled down on my marketing as a way to illustrate my expertise, create rapport with my audience and engage those who need my help the most.  

I've also incorporated this aspect of my own marketing into my branded lifestyle portrait services, because I realized that my clients would greatly benefit from this information, as well.

During this presentation, I talk about a couple different aspects on the topic:

  • What holds people back from creating consistent, social media content
  • How to capture random inspiring thoughts and convert them into social media content
  • Creating a format that will help shape your idea nuggets into content that will resonate with your audience.

Here is the presentation:

Thoughts? Comments? Questions? 

Please share them below! Or, if you'd like to chat with me about it one on one, we can do that, too! Set that up right here.


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)