John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

“You don’t know how many men you’ve helped with your stories.”


“You don’t know how many men you’ve helped with your stories.”


Well, that’s one amazing way to introduce yourself to me, :)


When it comes to engagement on social media, I often tell my clients that although you need to focus your engagement and attention efforts on one or two social platforms where your clients hang out most, it’s important to have a presence everywhere online so that potential clients can still find you wherever they are.

Even though I’m a photographer, I really don’t spend much time on Instagram other than posting content consistently and responding to comments on my posts.

I’m glad I walk my talk because that’s exactly how my client Kristi Data found me, :) 

One day, I shared a post that talked about my issues with weight when I was younger. 

I posted it, forgot about it and moved on about my day.

Several hours after it went on my feed, Kristi reached out to me via direct messenger and opened up about how this post deeply resonated with her. She’s a fitness and nutrition expert who’s had issues with weight in the past, so my struggle was relatable to hers.

She also shared the “you don’t know how many men…” thought with me, which was extremely flattering, and inspired me to want to share more vulnerable stories like that. 

That initial conversation stretched out over the course of a couple weeks, and eventually, it led to her booking me for a branded lifestyle portrait session…

...which then turned into a second session and coverage of one of her private events in Manhattan. 

All because I shared my story throughout my online presence, :) 

The strategy calls and photo sessions with Kristi were effortless, as she is a real joy with whom to work. 

You can check out some of the magical work we created together in this portrait gallery.

If you’re curious to understand the strategy behind the photos we captured, I invite you to subscribe to my blog, where I share a ton of insights regarding storytelling strategy and the relationship between the written word and the visual.

I’ll send you some free goodies when you sign up, :)

Interested in learning how you can create an image content portfolio similar to Kristi? 

Let’s get on the phone and see if we’re a fit to work together.