Post-corporate life as an expert

Transitioning from a corporate career to an entrepreneurial role requires a significant shift in how you present yourself visually.

In the corporate world, especially at the C-Suite level, your image is often tied to the formal, polished branding of the company you represented.

However, as you step into a new role where you are directly engaging with clients, your visual storytelling needs to reflect who you are as an individual and how you uniquely serve your audience.

In the corporate world, your image projected authority within a larger organizational structure. Now, as a coach, consultant, or author, you need to come off as more approachable.

People want to work with individuals they feel they can connect with on a personal level. Your photos should reflect this shift by showcasing your personality, warmth, and genuine approach to solving problems.

Your personal brand is what sets you apart.

It's no longer about the corporate logo behind you, but about your story and values. Updated photos can illustrate your journey and unique perspective. Whether through candid shots, lifestyle portraits, or images capturing you in action, your photos need to tell a story that resonates with your audience.

Aim for visuals that depict real-life scenarios, like working with clients, speaking at events, or simply being in your element. This genuine approach will help build trust and show that you understand and are immersed in the same world as your clients.

Reflect on how you want to be perceived. What aspects of your personality and professional approach do you want to highlight? Once you have an idea in mind, then be sure to capture those aspects of your personality in portraits and event photos.

Update your website, social profiles, and marketing materials with these new photos. Ensure that every visual touchpoint aligns with your current brand message. This consistency will reinforce your new identity and make you more recognizable and relatable to your audience.

Embrace the change and let your photos tell the story of who you are now and how you uniquely solve problems for those you serve.