Why You Don’t Need to Use Every Photo from a Shoot
“I’ll never use most of the photos from a full shoot.”
That’s true—you probably won’t use every single photo delivered to you.
And that’s good because you’re not supposed to.
The goal of a strategic photo session isn’t to give you a pile of images to throw up anywhere. It’s to provide a wealth of creative options for you and your team to build marketing and promotional assets that align with your goals.
For example, imagine your session includes a series of photos showing you working on your laptop before a client meeting.
You’re typing, reading and thinking about it all while looking off into the distance, while looking focused, engaged, and in your element. The portfolio includes wide, medium and close-up photos of you engaging your laptop from a variety of angles.
Now think about the versatility of this set of images:
Website Banner: One shot, a wide shot where you’re justified to the left, becomes a top-of-fold image on your website, with your text and branding elements on the other side of the photo.
Social Media Post: A close-up photo of your hands typing with a thought-provoking caption shares a valuable insight related to your framework.
Keynote Presentation: A medium shot of you reading your screen, complete with additional information and bullet-points, adds a personal touch to your slide deck, creating a cohesive, branded experience for your audience.
This is just one set of images and 3 quick examples. Now multiply that by the variety of scenarios captured during your session.
This results in a wealth of creative opportunities.
A strong image portfolio provides you with tools to connect with your audience across multiple platforms without looking repetitive or outdated.
Replaying the same tired photos for years sends the message that your brand isn’t evolving.
But leveraging a variety of visuals reinforces your perception of authority and adaptability, showing your audience that you’re active, engaged, and worth their attention.
So, no, you won’t use every photo—but every photo will have the potential to elevate your brand. If you’re ready for a portfolio that provides options, versatility, and lasting impact, let’s talk.