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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Allow your clients to do the talking...

 

The power of recorded conversations with your clients...

 
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...can help your audience see the immense value you offer.

 

Although I’ve officially been paroled from the television production industry for a couple years, the burnout from living in the trenches for all those years is still evident.

Yeah, I got some emotional scars and need a hug every time I hear the word “B-roll” uttered in my general vicinity, :)

Despite the trauma, I understand the immense value that video content possesses and is a wonderful compliment to the written work I already produce for social and my blog.

As a result - sigh - I’ve been dipping my toe back into the video waters by conducting a series of conversations with my clients.

The focus of these conversations?

Identifying the what, how and why behind their decisions to invest in a branded lifestyle portrait session with me.

At first, I thought, eh, I’ll do these interviews, blog ‘em out once, and that’ll be the end of it.

Oh, how wrong I was!

Turns out these magical conversations are absolute GOLD for a variety of reasons.

I wrote about the value of them in this article for the C-Suite Network.

You can check out that article right here.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)