John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"I love what I do unconditionally..."


“I love what I do unconditionally…”


“…if I could do it for free, I would!”


It’s an amazing place to be when you create a business from something that you love doing no matter what - especially when, up until about 5 years ago, I never thought that would be possible for me.

You see, I wasn’t exactly Mr. Go-Take-A-Risk growing up - far from it, actually.

I played it safe, aimed for stable, and what happened? I was completely unhappy and not at all where I wanted to be with my career and life.

And then one day, I jumped out the window, started from scratch, and here we are - alive and well to tell the tale, :)

This is just some of the conversation that Tammy and I had during our chat on her Work From The Inside Out podcast.

Here’s some of the other topics that we covered:

  • How serving others and telling their stories has been a theme through all of my life.

  • I discuss the importance of figuring out what truly lights you up and pursuing that because having a strong passion will help you through the dark and hard times.

  • I talk about my love language of service, how I learned about it, and how it has influenced my career path.

Here’s where you can listen to the entire conversation.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)