John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

"I just talk a lot of s**t and make people laugh..."


"I just talk a lot of s**t and make people laugh..."

Advance Your Art Podcast Logo

What can I say, the Queens kid in me loves to come out and play, :)


I recently had a conversation with Yuri Cataldo on his Advance Your Art podcast.

Now, before we started recording, as with all the podcasts in which I appear, I ask if I can use expletives during the interview, and he said it’s an adult program so let it rip.

Despite the fact that my default is set to bomb away with all kinds of colorful language, I always, always ask beforehand.

The quote above was in response to his question about how I help my clients get comfortable enough to produce such authentic expressions in the images that are on my website.

Now, this was simply the punctuation of the thought - I offer a lot more insight in the interview, because - guess what - it’s way more involved than silly, off-the-cuff jokes.

In addition to that topic, Yuri and I touched on a couple other topics including:

  • How one class in grad school would become the game-changer for me.

  • How did I create the branded lifestyle portrait niche?

  • How #yeahabsolutely represents a much more than a catchy hashtag…

  • Bad trends that speakers, authors and coaches are following with their image content.

  • The best advice that I ever received…

Here’s where you can hear the entire conversation.

What did you think of the conversation? Did any questions arise?

Please share your thoughts below.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)