John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Share Magical Ideas


How do you create a memorable and referable online presence?


Share magical ideas, of course :)


When i first started my business the last thing on my mind was promoting myself through my online presence.

I assumed that I’d simply meet some people, make them happy, and have them refer me to other clients, and, as a result, I’d have zero need to spend time posting to social or writing blog articles.

Who reads that shit anyway - am I right?

Ugh, jeeez.

So yeah, I clearly was out-of-my-mind delusional, but hey, we live and learn.

When I finally did catch on, I was so overwhelmed by the task that lay before me that I would, oftentimes, pack up the laptop and call it a day before I even wrote a word, let alone one post.

Figuring out how to present yourself online in a way that attracts a crowd of advocates is a complicated, pain in the ass.  It’s hard to figure out where to start, mostly because we don’t set a clear intention of where we’re going, how we’re going to get there and why we’re going there in the first place.  

Over the past couple years, I’ve been fortunate enough to surround myself with some amazing people from all walks of life.

While connecting with experts in a variety of areas, including business, productivity, marketing, personal branding, mindset and positive psychology, these relationships have truly given me a brand new perspective on how to present myself online in a way that inspires connection, rapport and ultimately, trust.

These relationships have afforded me an opportunity to incorporate these lessons, principles and methodologies into my service offerings in order to enhance the experience for those I serve.  

Although I consistently share what I learn through my content in short, punchy, doses, I’ve never actually sat down and pieced together all of the amazing and unique insights and action steps into one, comprehensive, piece of work.

That is, until now… :)

Recently, I challenged myself to do just that - corral into one place all of the many insights and thoughts that define and explain the most important elements in creating a memorable and referable online presence.

So, over a couple beers sitting in my neighborhood bar one night - this is my satellite office, mind you :) - I racked my brain for a couple hours and S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S. fell out of my head and into my Notebooks App.

It was a magical evening, indeed, :)

S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S. is a 53-page e-book that lays out the why, what and how to create a memorable and referable online presence. Drawing from a wide variety of inspirations, each letter represents one pillar in this foundation, and the e-book spells out the meaning of each of the 17 letters, one at a time.

Yeah, it’s pretty fucking ridiculous coming up with a 17-letter, 3-word acronym…

Then again, there’s a TON of variables at play when you’re crafting an online presence that builds a community of advocates around your thought leadership.

...but, naturally, it all starts with sharing magical ideas, :)

Initially, I’m offering this e-book as a free gift for those who opt-in to my email list. If you’re reading this and you haven’t subscribed to my email, you can do that here.

My goal with S.H.A.R.E. M.A.G.I.C.A.L. I.D.E.A.S. is simple - demystify the process of figuring out how to present yourself online in a way that makes a difference in the lives of those you serve.

That’s why I want to give this away, and the hope is that it helps shift the conversation further away from a commodity-based strategy to one that focuses solely on you being nothing more or less than yourself.

Give it a read - share whatever resonates with you most in the comment section.  If any questions come up while reading it, please share those, as well.

#sharemagicalideas #yeahabsolutely, :)