Your photos could be doing you in...
You know that sinking feeling when you find out someone else landed that dream coaching gig you were gunning for? Yeah, it stings.
And while you're sitting there wondering what they had that you didn't, here’s the truth: It might be your photos.
When decision-makers are choosing between equally qualified experts - that's you and your competition - they're looking for that extra something that tips the scales. And in today's visual-first world, your photos aren't just pictures – they're your silent pitch team working 24/7.
The Real Cost of Mediocre Visuals
Decision-makers are scrolling through multiple tabs, comparing candidates. They see your competitor's profile with dynamic images showing them in action, connecting with audiences, radiating expertise. Then they click on yours... and see that headshot from 2019 where you're awkwardly smiling against a room divider.
Game over, my friend.
What Your Photos Need to Say Without Saying a Word:
Authority in your space (No more generic office poses!)
Genuine personality (Your quirks are your superpower)
Active engagement (Show yourself in your element)
Versatility (Different scenarios = different opportunities)
Think about it – when someone's investing serious money in a coach or speaker, they're not just buying your expertise. They're buying into YOU as a complete package. Your photos need to tell that story.
Listen, I've seen countless brilliant experts get passed over because their visuals weren't doing the heavy lifting. But here's the good news – this is totally fixable.
And unlike mastering a new coaching methodology or writing a book, upgrading your visual game can happen in a single photoshoot.
So here's my question to you, and I want to hear your thoughts in the comments:
What's the story your current photos are telling about you? Be honest – would YOU hire yourself based on those visuals alone?