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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] "John got it right from start to finish."

 

You know your stuff. You deliver real results.

But here’s the question:
Can your clients stomach working with you in the first place?

Because let’s be honest—being an expert isn’t enough.

If the experience of working with you feels clunky, rushed, unprepared, or chaotic - or if you act like a real pain in the ass most of the time - it doesn’t matter how sharp your final product is.

People don’t separate the outcome from the journey—they remember it all.

That’s why I treat every client interaction with the same level of intentionality as the photos themselves.

Strategy. Clarity. Clear direction. Ease. Confidence. Collaboration.

That’s what Stacy Sherman experienced—here’s what she had to say about the experience:

“John is a creative genius with a camera—his ability to see the world in a way most people don’t is what makes his work so distinctive.

As someone who works in customer experience (CX), I pay close attention to every part of the journey, and John got it right from start to finish. He asked thoughtful questions before the shoot, guided the process with calm confidence and humor on the day, and delivered the final images promptly.

He made it easy to show up as myself, and the photos reflect what is needed: professional, real, and aligned with where my brand is headed.

I’m grateful for the experience and the results. Thanks John!”

Because the truth is: it’s not just about the images.

It’s about how you feel in the room.
It’s about whether you feel heard.
It’s about whether you walk away with photos that reflect the real you—not a version you had to force your way into.

If you’re ready for a brand photo experience that’s actually built around you—your personality, your expertise, your next chapter—let’s talk.

We’ll collaborate from day one, prep with intention, and make sure every image reflects not just what you do, but how it feels to work with you.