John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Your image content adds "curb appeal" to your business


Your image content adds "curb appeal" to your business and brand

nyc branded lifestyle portrait Michael O Brien smiling while looking at phone

It draws attention for those you serve.


During a recent conversation I had with my client, Michael O’Brien, he brought up a really interesting insight into the value that investing in branded lifestyle portraits.

He laid out this wonderful “house/landscaping” metaphor to illustrate his point.

The “house” represents his expertise, services and personality.

The “landscaping” represents the branded lifestyle portraits and other media he uses to promote himself online.

When potential clients “drive by” his feeds, their attention is captured by the image content and accompanying stories in the captions. This helps enhance his overall “curb appeal” to those he serves, and inspires them to want to learn more by knocking on the door and entering the house.

I’ve never quite heard the work I do with my clients expressed in this way, but, I wouldn’t expect any less from such a unique mind.

We also talked about a bunch of other topics related to our branded lifestyle portrait session:

  • The amount of prep work involved and how Michael originally thought it was overkill.

  • How the Idea Nugget Incubator Program helped him with his social content creation.

  • How this portrait session was unlike any other session he’s had in the past.

If you’d like to check out the full conversation, you can do so right here.

Did anything interesting come up for you after listening to this chat between Michael and myself? Questions? Comments? Thoughts regarding your own portrait images?

Did this conversation inspire your inner monologue to spark up the whispers in your head about updating your own image content library?

Well, if it did, set up a time to chat and see if we’re a fit to work together, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)