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John DeMato Blog

Hi! I'm John. In my blog, I share insights that help Speakers and Expert-based Business Owners create an emotional connection with their audiences through persuasive visual storytelling.

 

Tell me if this sounds familiar:

  • You need to update your photo assets for one reason or another

  • You hire a photographer and have a brief chat that focuses solely on locking in date, time and location

  • You show up to the location without a clue as to the types of photos that will be created

  • Throughout the session, you’re out of the loop as to whether or not the types of photos you need are being captured

  • Once the album of photos are delivered, your worst fears are confirmed as only a HANDFUL of the hundreds of photos are relevant and usable for your marketing efforts

And now, you’re stuck with either using the same 3-5 photos for EVERY SINGLE MARKETING ASSET you need to create, or you bite the bullet and hire a SECOND photographer to fill in the gaps.

Bad news. 

The good news is that there’s a way to ensure that your next portrait session doesn’t play out like this…

Have a comprehensive STRATEGY SESSION before the shoot to:

  • Outline the specific types of lifestyle and promotional photos to capture

  • Pack appropriate outfits and accessories to wear and props to bring

  • Select the right location(s) to conduct the session based on your business and brand

  • Reveal the specific lifestyle activities that need to be captured 

  • Uncover aspects of your personality that need to be displayed 

  • Get insights into how to leverage specific photos across your entire online presence

Normally, I only reserve these VISUAL STORYTELLING STRATEGY SESSIONS for clients that I photograph, but now, I’m offering it to Expert-business owners looking to maximize the value of their next portrait session. 

What does the STRATEGY SESSION look like?

  • We schedule a phone call (up-to-90 minutes)

  • You answer dozens of questions that uncovers who you are, who you serve, the problems you solve and how

  • Based on those answers, we’ll craft a customized and comprehensive list of photos to shoot to hand directly to your photographer

  • And, you’ll have a wealth of insights on how to leverage these photos throughout your online presence that you can share with your team

Learn more about the VISUAL STORYTELLING STRATEGY SESSION here: https://www.johndemato.com/strategy-session

I’m limiting this to 10 SLOTS - so act fast before they’re filled up.

Ensure that your next photo shoot is a MAGICAL one through purposeful and intentional strategy before the camera is out of the bag and pointed at YOU :)