John A. DeMato | Visual Storytelling Expert | Branding, Event, Book Photos
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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

 

Tell me if this sounds familiar:

  • You need to update your photo assets for one reason or another

  • You hire a photographer and have a brief chat that focuses solely on locking in date, time and location

  • You show up to the location without a clue as to the types of photos that will be created

  • Throughout the session, you’re out of the loop as to whether or not the types of photos you need are being captured

  • Once the album of photos are delivered, your worst fears are confirmed as only a HANDFUL of the hundreds of photos are relevant and usable for your marketing efforts

And now, you’re stuck with either using the same 3-5 photos for EVERY SINGLE MARKETING ASSET you need to create, or you bite the bullet and hire a SECOND photographer to fill in the gaps.

Bad news. 

The good news is that there’s a way to ensure that your next portrait session doesn’t play out like this…

Have a comprehensive STRATEGY SESSION before the shoot to:

  • Outline the specific types of lifestyle and promotional photos to capture

  • Pack appropriate outfits and accessories to wear and props to bring

  • Select the right location(s) to conduct the session based on your business and brand

  • Reveal the specific lifestyle activities that need to be captured 

  • Uncover aspects of your personality that need to be displayed 

  • Get insights into how to leverage specific photos across your entire online presence

Normally, I only reserve these VISUAL STORYTELLING STRATEGY SESSIONS for clients that I photograph, but now, I’m offering it to Expert-business owners looking to maximize the value of their next portrait session. 

What does the STRATEGY SESSION look like?

  • We schedule a phone call (up-to-90 minutes)

  • You answer dozens of questions that uncovers who you are, who you serve, the problems you solve and how

  • Based on those answers, we’ll craft a customized and comprehensive list of photos to shoot to hand directly to your photographer

  • And, you’ll have a wealth of insights on how to leverage these photos throughout your online presence that you can share with your team

Learn more about the VISUAL STORYTELLING STRATEGY SESSION here: https://www.johndemato.com/strategy-session

I’m limiting this to 10 SLOTS - so act fast before they’re filled up.

Ensure that your next photo shoot is a MAGICAL one through purposeful and intentional strategy before the camera is out of the bag and pointed at YOU :)  

John DeMato#yeahabsolutely, #sharemagicalideasComment