John A. DeMato | Visual Storytelling Expert | Branding, Event, Book Photos
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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Would You Pay Top Dollar for Someone With a Cheap-Looking Brand?

 

Be honest—if you came across an expert you’re looking to hire and they were charging $25,000 for their service, but their website photos looked like they hired their amateur photographer nephew to take them, would you take them seriously?

Probably not.

That’s the problem. 

Experts price themselves based on the value they bring, but if their visuals don’t match that level of service, potential clients will hesitate—or more likely, walk away. Your audience needs to see the value before they ever hear you open your mouth.

Your brand isn’t just your message, your expertise, or the impact you deliver. It’s also the way you visually present yourself. If there’s a disconnect between what you say you are and what you look like, prospects will doubt you before you even open your mouth.

Think about the brands you trust. The ones that command premium pricing have:

  • Consistent, high-quality imagery across their entire online presence.

  • Visuals that reinforce their credibility by capturing them in the act of how they solve problems.

  • A polished presence that aligns with the caliber of clients they want to attract.

Now, look at your own photos. 

Do they communicate the same level of professionalism, trust, and expertise as your pricing suggests? Or are they telling a different story?

How to Align Your Visuals with Your Value

  • Audit Your Online Presence – Does your website, social media, and speaker kit look like someone worth top dollar? If not, it’s time to refresh.

  • Invest in Professional Photography – Not just a headshot. You need a mix of event photos, behind-the-scenes shots, and dynamic images that showcase your expertise.

  • Be Intentional with Storytelling – Every photo should reinforce your credibility, your authority, and the experience of working with you.

If you’re not visually positioning yourself as a premium expert, you look like a discount version of your actual value.

If that’s the case, let’s fix that. Schedule a call, and let’s talk about whether we’re a fit to get your visuals aligned with your worth.

Branding PhotographyJohn DeMato#delivermagic, #yeahabsolutely, #sharemagicalideasComment