John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Trust in "The Process"


Productivity is not just about scribbling tasks off your to-do list.

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It’s about getting things done that matter to you and those you serve.


Far too often, we place ourselves in a position where we feel accomplished the moment that our day-to-day tasks are taken care of… the expense of sitting down and developing the work that actually matters to yourself and those you serve.

Why do we procrastinate?

Well, procrastination is inspired in different people for different reasons.

For me, personally, it’s generally because the “work” involved is complicated, nuanced, and time consuming, and it makes me want to run away when I think about it.

So, how do we get over and through this cinderblock wall of struggle?

Recently, a colleague of mine, Scott Perry, shared with me his recent handbook, The Process.

In this handbook, he details a very nuanced way to look at the art of productivity and how to place a proper context on the work that you’re producing. More specifically, he gives a step-by-step account of how to identify your remarkable work and how to develop the raw idea from conception until completion.

It’s a fascinating way to explore this topic, and actually inspired me to put in some extra time on the work - the remarkable work - I was doing the day I read it, :)  

If you are in need of a mental reset on how to approach your process to creating the work that matters to you and your audience, I suggest you sign up to get your copy of Scott’s handbook, which is FREE, by the way!

Grab it now before he decides to slap a price tag on it, folks!

PS - When you sign up for The Process, you’ll also receive two other handbooks, as well:

  • Endeavor Better: Fly Higher And Make A Difference

  • Isn’t The Interesting: A Little Pamphlet About Reframing Your Response To Fear

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)