John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

The opportunity to serve is a gift...


The opportunity to serve is a gift...

Screen Shot 2019-06-19 at 1.27.38 PM.png’s also pretty damn magical, :)


I’ve spent the past couple years supporting a community of speakers, authors and coaches who help others, in one way or another, to get past the roadblocks that are preventing them from showing up in the world the way they want.

And now, I find myself in the same position, :)

Recently, I began writing for, a website dedicated to supporting photographers with their work behind the camera as well as with their businesses overall. With their 1 million+ views per month, they are a behemoth in the space, and a wonderful source for all things photography.

I remember when I was starting out, this was one of the photography-centric sites I would often visit to get tips on shooting techniques and equipment...

…and now, I get to contribute articles to help support my fellow artists…’s a wonderful, full-circle ride, :)

It also clues me in to the feeling of service that my clients exhibit on a daily basis, and I have to say, that alone is worth the price of admission.

There’s a lot of joy in being able to impart advice and insight that helps move the needle for someone’s photography business.

Despite the fact that everyone and their mother has a camera in their pocket at all times, the community of professional photographers who actually make a full-time living behind the camera is a lot smaller than you think.

It’s such a gift to be able to offer clients the magic that we see through our lenses, and I want to help those who have that fire within them to do it for a living.

Specifically, I will be sharing advice on marketing and content creation, business strategies, as well as mindset and inspiration in order to share with readers the foundational pieces that have helped develop and continue to grow my business.

Learning and evolving never ends - I want to make sure that whatever discoveries I have that makes a difference in my business, I’ll share it with my people.

For those of you who know photographers in the circles in which you run, do me a favor and pass on the SLR Lounge website - it’s a wonderful resource for photographers of any level.

If they want, they can sign up for an account and follow me, as well.

With so much noise coming at us from every direction online, it’s important to identify the clear signals that offer real value.

This is what you do with those you serve - and it’s something I aspire to do with my photographer people.


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)