Write it down!

A common hurdle many experts often face is creating relevant and valuable content for your audience.

It’s not that you don’t know a thing or two about a thing or two…it’s turning those things or twos into compelling stories that resonate with your people.

Writer’s block is real…and it’s nasty.

So, how do you leap over this block?

The trick lies in capturing those lightbulb moments right when they strike.

You know, those instances where your expertise turned the tide for a client, or when a flash of clarity hit you during a call with your coach. Even those candid chats with colleagues or interactions with friends and family can be goldmines for content ideas that translate to the work you do with your clients.

Here’s the thing – every day, you're living and breathing experiences that can inspire your next article or social media post.

The real challenge? Catching those ideas before they vanish into thin air.

Now, there’s several ways to jot down these inspirations.

Got a smartphone? Use an app to quickly note down your thoughts.

More of a talker? A voice recorder can be your best friend.

Or maybe, you prefer to go analog with pen and paper.

Whatever your style, the key is to get those ideas down the moment they pop into your head.

Fast forward to when it's time to get cracking on new content. Instead of staring at a blank screen, you've got a list of starting points, all ready to be fleshed out.

It's like having a conversation starter at a networking event – suddenly, things flow more naturally.

This approach is all about minimizing the friction that comes with content creation. It’s about being prepared, so when the time comes, you're not just ready, you're armed to the teeth with ideas.

Remember, as an expert, your day-to-day experiences are what make your content relatable and valuable.

Capturing these moments not only eases the content creation process but also ensures that what you share resonates deeply with those you serve.

So, start noting down those moments of brilliance – your audience awaits your insights!