John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

To "qualify" is a two-way street...


To "qualify" is a two-way street.

image content qualify.jpg

Qualify your potential clients with your image content.

I’ll be the first to admit that my personality, delivery and presentation is not for everyone.

And that’s awesome!

It took me years to own who I am, in general, and then incorporate my personality into every aspect of my client interactions, especially when they are in front of the camera.

Rather than living with a scarcity mindset, I have now adopted a more abundant outlook, understanding that not every thought leader and change agent in need of branded lifestyle portraits will want to work with me because our personalities will not mesh well together.

This fact doesn’t stop me from being me, however, :)

In fact, it inspires me to project it out into the open through my content and conversations more because I want everyone to get a taste of what to expect when they work with me.

And the only way to do that is by letting your personality shine through your content.

Too many times, I’ve spoken to people who have presented this clean and pristine online presence, only to find out that they are completely rough around the edges off-line, and it left me wondering to whom I was really talking.  

These types of questions about someone makes me want to walk away from them entirely, since I’m not sure what to believe.

This is why I make a concerted effort to eliminate any ambiguity with my online and offline presence.

And, I’m not just making this effort for my clients - I’m selfishly committing to this approach for myself, too.

Not only do I want my clients to feel like they know and appreciate my personality, I also am qualifying them in the same manner since the last thing I want to do is work with someone where I have to temper my style.

When you post content on social, don’t pretend to be someone else or write the way that you think people want to hear the information.

Be honest with yourself and share your expertise in your tone, voice and sensibilities because people who are thinking about following you will now have a more accurate sense of who you are as a person.

If you fancy the four-letter words - then shit, use them! :)

Are you a passionate speaker? Please write your image content captions in that vain.

You, in turn, will be attracting those folks who you actually want to work with because you can be yourself in front of them without fear of turning them off and inspiring them to walk away from the collaboration.

Don’t capture their attention with a facade - no one likes to be jerked around like that!

Have you ever found yourself censoring your true personality in your image content? What types of clients did you end up attracting as a result?

Please share in the comment section.

Are you looking to incorporate your voice and tone into some newly minted, branded lifestyle portraits?

I can help you with that.

Schedule a time to chat with me, SO WE CAN QUALIFY EACH OTHER and see if we’re a fit to work together - see how I worked that in there, :)


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)