John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

The USM is A-OK, :)


Need a lil’ emotional pick-me-up from time-to-time?


Give the Ultimate Success Mantra a try!


“I expand in abundance, success, and love everyday, as I inspire those around me to do the same”

I was having a pretty shitty day recently and a colleague suggested that I buy the book, The Big Leap, by Gay Hendricks, and give it a whirl.

So, I did something I normally don’t do as often as I should - I listened and got my ass on a train to the city to buy and read the book at a Barnes and Noble.

I remember this book well because not only was it mentioned in the Applied Positive Psychology course in which I participated, but, it also has been a part of several speaker, author and coach branded lifestyle portrait sessions.

I mean, how can you forget the book cover with the flying fish, right? :)

As I was reading, I came across the above statement - Hendricks refers to it as the Ultimate Success Mantra (USM).

Normally, I don’t do well with woo, but, this statement really struck me.

It’s so deceptively simple, but, the impact of these words I can feel as I whisper them to myself. I think the reason why is because this statement is not just about me - it’s about everyone around me, too.

When I factor others into the equation, it makes me feel part of a community which then breaks up the negative thought loop patterns that are zipping through my head at rapidly impressive speeds.

And that’s a big part of repeating the USM - lay all the dogshit, negative ideas to rest so that I can get on with my day in a much more focused, purposeful and powerful way.

But, how bout we take it up a notch, eh?

In the book, Hendricks suggests to write it down and place it all over your house as a constant reminder.

Again, this is not something I normally do, but, as I sit down to write this, I’m already plotting all of the creative ways to write this sentiment in the various nooks and crannies of my apartment.

If it can help foster a more resilient mindset and quieter mind, fuck it, let’s give it a go!

Although the world continues to spin and new challenges present themselves on a minute by minute basis, this book served a wonderful purpose of snapping me out of my negative, foggy and unproductive malaise that day.

It’s also inspired me to think a little differently about the way I interpret my emotions and feelings.

Not bad for an impromptu trip to the bookstore, right?

Have you read the book? What impact has it provided for you?

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)