[TESTIMONIAL] John helped me to see what it is that I felt inside
Tosca DiMatteo is a brand strategist who spent two decades in marketing before becoming a coach, speaker, and truth-teller for corporate misfits.
So when it came time to up-level her visuals, she wasn’t looking for “just a photographer.”
Here’s what she shared after we worked together:
“As someone who spent two decades in marketing – when it came time to up-leveling my photos and headshots across all of my assets I knew I wanted to work with someone who was an expert not only in branding, but also in the industry I now operate in (speaking /coaching).
It was clear early on that John was gonna be that guy – not just because of the reputation that preceded him, but because he was generous, honest and transparent. He never tried to sell me something I didn't need, and he advised me on when the right time to engage would be.
I prefer to work with folks that genuinely care about the business I'm trying to build because I think the passion comes through in the work. I found this in John, wrapped in a tough love package – which I absolutely needed as well! I've never been fond of taking portraits – as evident in it taking 6 years since my last photo shoot, but I was always confident that I would get what I needed with John.
This was because he knew exactly the kind of pictures I would need for the next stage of my business, but also because he wasn't going to let my inner critic come to the portrait party. John gets what REALLY matters when it comes to photos – and that is that the essence of who you are shines through.
When I got my photos I was shocked at how many of them I love. For me, that's saying quite a lot. I was so excited to share the new me with the world that I literally couldn't sleep. John helped me to see what it is that I felt inside – which was that a new version of me and my business was ready to be unleashed.
John's passion and photos gave me an added confidence boost to take my business to the next level. There is no better investment to make in your business than to work with John to up-level your visual storytelling. Thank you John for being with me in this chapter of my journey, and I hope for many years to come!”
Tosca didn’t just need new headshots. She needed visual proof of the shift she already felt happening.
That’s what this work is about.
It’s not about getting “better” photos—it’s about revealing the version of you that’s been quietly evolving behind the scenes… and making sure the world finally sees it, too.
If you’re standing at the edge of your next chapter—and you know deep down it’s time to show up differently—let’s talk about what that would look like.
📍 Shoot me an email and let’s talk about it.