What's in it for them?

We get it - content is important.

But before hitting that 'post' button, it's crucial to pause and ponder - what's in it for your audience to read what you just wrote?

Each story you share needs to offer value, insight or connection.

In a world brimming with challenges, your audience is constantly seeking solutions.

Share a narrative that not only highlights a problem, but also offers a fresh perspective or solution. The key is to ensure that your story empowers your audience with actionable insights or strategies they can apply in their own lives or businesses.

Alternatively, your story could be a step-by-step guide, something practical and immediately implementable.

In today's fast-paced world, people appreciate content that they can quickly understand and use. If your story can be broken down into a simple, actionable process, it becomes a valuable resource.

This approach not only showcases your expertise but also demonstrates your commitment to providing practical value.

Sometimes, the most impactful stories are those that offer food for thought.

In these narratives, the aim is not to provide a clear-cut solution, but to provoke reflection and discussion.

By sharing insights that challenge conventional thinking or encourage a deeper exploration of a topic, you position yourself as someone who fosters engagement.

Another option is to talk about yourself…but not in some, ‘I’m awesome, and here’s why’ way.

Personal stories that offer a glimpse into your motivations, thought processes, and experiences can be incredibly powerful.

These narratives humanize you to your audience, allowing them to connect with you on a more personal level. Sharing your journey, the challenges you've overcome, or the moments of epiphany you've experienced can resonate deeply, building a stronger, more genuine connection with your audience.

Every story you share online should be intentional, purposeful, and value-driven.

It’s not just about sharing for the sake of sharing, it's about enriching your audience’s experience with your content.

This is what transforms a simple story into a powerful tool for connection and influence.