What are your interests beyond your work?
What are your interests beyond your work?
Share those interests with your audience through your image content.
In order to gain the attention of those you serve, it’s essential that you leverage online image content that illustrates your confidence in your expertise.
You achieve this by sharing a mixture of photos of you on stage, leading a workshop and other lifestyle portraits where the confidence in who you are and what you do is written all over your face.
This combination of lifestyle activities and facial expressions leave a very strong impression with your audience.
But in order to truly gain their trust, this is not enough to seal the deal.
When you go a level deeper beyond the work, that creates a stronger connection between you and your audience.
So what types of photos am I talking about specifically?
Before you answer that question, answer these first:
What are your hobbies?
What does your family life look like?
How do you relax and unwind?
Do you have any routines that promote your productivity?
Answers to these questions represent potential avenues for creating lifestyle portraits of partaking in these activities.
When you share with your audience this type of image content, it creates additional touch points for them to relate to you with photos that illustrate parts of your life away from your business.
By simply being yourself, you’re creating a clear distinction between yourself and other experts that also work in your space.
Sure, your expertise and the way that you facilitate change in your clients lives might be similar to other experts, but your life outside the work speaks to your audience in a different way.
It gives them an opportunity to see you as a living, breathing human being and not just a badass superhero who solves people’s challenges with their businesses and lives.
Now, when you commit to creating this type of image content, does that mean you’re entire life is an open book?
Of course not.
I sure as hell don’t share everything about my life online.
But, what I’m suggesting is that when you commit to sharing lifestyle photography beyond the work, double down on the areas in which you choose to share.
Not sure if it’s worth the effort? Think of it this way:
You know when you reach out cold to someone with whom you want to connect on Linkedin and you fish through their profiles to find a common thread in which to initiate the conversation?
Many times you end up leaning on a topic that has nothing to do with their work. Perhaps they are a sports fan or love art, and you enjoy those interests as well. And you use that to open up the dialog.
When you post content that shows you partaking in those activities, you’re saving your audience from doing a ton of legwork finding out about your personal interests - and that will facilitate a quicker, smoother conversation starter with you.
These types of portraits offer common ground.
And it shows that you actually are living a well-rounded life - a very persuasive way to capture people’s notoriously short attention spans when online.
Speaking of persuasion, I talk more about how to leverage your image content in a way that draws attention to your business and brand from those you serve in a resource guide that I created.
It’s called:
Expand Your Personal Brand And Bottom Line With Persuasive Visual Storytelling
The guide shares 7 different types of image content that creates an emotional connection and rapport with your audience.
If you’re on my email list and would love to get your hands on your free copy, email me and I’ll send you the direct link.
If you’re not already part of the team, let’s fix that, shall we - you can sign up here and I’ll immediately send you your copy.
PS - If you think your audience would benefit from reading this article, please share this bad boy using the share buttons at the bottom - I thank you in advance, :)