Invest in a Duchenne Smile

NYC Branded Lifestyle Portrait Photographer Blog | Best way for thought
leaders to combat fake smiles in their profile photos? Employ a Duchenne smile, :)

Core Assets (Branding Photos)John DeMatoNovember 13, 2017#duchennesmile, #personalbranding, #yeahabsolutelyComment

Photographers worst nightmare...

NYC Branded Lifestyle Portrait Photographer Blog | It is critical that thought leaders and their photographers have a strong client rapport established before and during the session. This article explains why.

“...I just need one simple shot…”

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I discuss the nuances and subtleties involved in a professional headshot for a thought leader. Needless to day, it is NEVER a "simple shot."

Core Assets (Branding Photos)John DeMatoNovember 3, 2017#nycheadshots, #brandedlifestyleportraits, #yeahabsolutelyComment

It's all in the details

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how details - jewelry and other clothing accessories - can make all the difference when creating variety and diversity in the look of your thought leader portraits.

Stop smiling all the time, would ya?

NYC Branded Lifestyle Portrait Photographer Blog | There's a lot of thought leaders smiling all over the internet, and, in this article, I show a perfect example why it's important not to always do that. I site an example from one of my clients, Ted Rubin.

Headshots v Portraits

NYC Branded Lifestyle Portrait Photographer Blog | Oftentimes, I hear thought leaders seamlessly interchange the words portrait and headshot. This is a mistake. In this article, I illustrate the relationship between the two and how they are different.

Here's one type of photographer you need to avoid...

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I explain how it's not the client's fault for bad smiles in their headshots - it's actually the photographer's fault.

Core Assets (Branding Photos)John DeMatoOctober 25, 2017#brandedportraitsession, #personalbranding, #yeahabsolutelyComment

Badass Q&A sesh with Pia Silva

NYC Branded Lifestyle Portrait Photographer Blog | In this article, thought leader, author, client and colleague, Pia Silva, answer some questions about her branded lifestyle portraits.

Cut it out with the stock photography, will ya?

NYC Branded Lifestyle Portrait Photographer Blog | Sometimes, stock photography is a thought leaders' best friend. Other times, they look terribly out of place. In this article, I talk about how to rid yourself of stock photography forever!

Stop focusing solely on your social stats!

NYC Branded Lifestyle Portrait Photographer Blog | It seems as though people's social stats supercede their thought leadership. In this article, I set the record straight and point out what's most important - creating impact for those who need it most!

Core Assets (Branding Photos)John DeMatoOctober 16, 2017#personalbranding, #smallbizmarketing, #yeahabsolutelyComment

How Candid Pictures tell your story

NYC Branded Lifestyle Portrait Photographer Blog | One of the best ways to inspire your tribe to follow you is to provide them with a sense of how you work. In this article, I talk about how to capture image content that offers that very experience to your potential clients.

Are you posting on social like a champ or chump?

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the key for thought leaders to create visibility for their brands is through posting to social consistently.

Core Assets (Branding Photos)John DeMatoOctober 11, 2017#socialmedia, #personalbranding, #yeahabsolutelyComment

Avoid this mistake before your next session

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how it's important that thought leaders shouldn't rush into a portrait session even though they need the image content. I go through several factors that need to be met before they should commit their time and money to a portrait session.

Core Assets (Branding Photos)John DeMatoOctober 9, 2017#brandedportraitsession, #personalbranding, #yeahabsolutelyComment

Do you suffer from a case of re-tweet syndrome

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about when the re-tweet goes wrong!

Core Assets (Branding Photos)John DeMatoOctober 6, 2017#socialmedia, #smallbizmarketing, #yeahabsolutelyComment

Add a lil' charisma to your headshot!

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about what it means to have charisma in your thought leader headshot, and how that translates to attracting new followers into your tribes.

The power of emotional marketing

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about emotional marketing and why thought leaders ought to employ this style of storytelling into their image content.

"Will you make me look younger and thinner?"

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how I handle the question, "will you make me look younger and thinner?" from my thought leader clients. Spoiler alert, but, the answer is NO, :)

Core Assets (Branding Photos)John DeMatoSeptember 29, 2017#growthmindset, #positivepsychology, #yeahabsolutelyComment

Who said cigars aren't pretty?

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I share some images of a Matthias, who co-founded a community for cigar smokers in NYC.

Personal Stories, Core Assets (Branding Photos)John DeMatoSeptember 27, 2017#cigarculture, #loversoftheleaf, #yeahabsolutelyComment

Quickie ideas for a quickie social media post

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I offer up thought leaders a list of ways to brainstorm ideas to create a social media strategy. I also provide a quick example for my own feeds.

Core Assets (Branding Photos)John DeMatoSeptember 25, 2017#socialmedia, #brandedlifestyleportraits, #yeahabsolutelyComment

Post Prestigious Photos

NYC Branded Lifestyle Portrait Photographer Blog | This article talks about
adding prestige to your thought leader portraits in order to present
yourself as the go-to authority on your social media platforms.

John DeMato Blog