Words Create Worlds

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how words create worlds - specifically, how thought leaders create worlds that solve pain points for members of their tribes.

John DeMatoNovember 27, 2017#growthmindset, #positivepsychology, #yeahabsolutelyComment

"I've seen some crazy, wild shit in my day!"

NYC Branded Lifestyle Portrait Photographer Blog | Recently, I had a chance to sit down and talk all things portraits with Mr. Nice Guy, Doug Sandler on his Nice Guys on Business podcast.

John DeMatoNovember 24, 2017#podcast, #personalbranding, #brandedlifestyleportraits, #yeahabsolutelyComment

My first time... :)

NYC Branded Lifestyle Portrait Photographer Blog | It's important to practice what you preach and for once, I did just that! In this article, I talk about my first fireside chat with a group of entrepreneurs and
thought leaders looking to learn about visual branding and image content.

John DeMatoNovember 22, 2017#firesidechat, #thoughtleader, #yeahabsolutely Comment

Thumbs down on the thumbs up emoji?

NYC Branded Lifestyle Portrait Photographer Blog | One of the more popular emojis being used on all social media platforms involves the "thumbs up," often as a way to end a conversation - is this a kosher way to say goodbye?

John DeMatoNovember 20, 2017#relationshipbuilding, #smallbizmarketing, #yeahabsolutely Comments

Go above and beyond the basic portrait

NYC Branded Lifestyle Portrait Photographer Blog | Although looking good in your portrait images is important, its just the foundation to your high-volume, image library. The rest of it involves images that illustrate who you are, who you serve, how you do it, and why.

John DeMatoNovember 17, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutely Comments

What does it mean to be the genuine article?

NYC Branded Lifestyle Portrait Photographer Blog | This article discusses what it means to
present yourself as the "genuine article" on your social media platforms.

John DeMatoNovember 15, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutelyComment

Invest in a Duchenne Smile

NYC Branded Lifestyle Portrait Photographer Blog | Best way for thought
leaders to combat fake smiles in their profile photos? Employ a Duchenne smile, :)

John DeMatoNovember 13, 2017#duchennesmile, #personalbranding, #yeahabsolutelyComment

I'm a stalker...

NYC Branded Lifestyle Portrait Photographer Blog | When I am shooting thought leader events and portriats, I am constantly searching for amazing moments to capture. As this article explains, I have to adopt some pretty stalker-ey moves in order to capture those unique moments.

John DeMatoNovember 10, 2017#brandedlifestyleportraits, #yeahabsolutelyComment

Photographers worst nightmare...

NYC Branded Lifestyle Portrait Photographer Blog | It is critical that thought leaders and their photographers have a strong client rapport established before and during the session. This article explains why.

John DeMatoNovember 8, 2017#brandedlifestyleportraits, #positivepsychology, #growthmindset, #yeahabsolutelyComment

"What is a photographers job before a session?"

NYC Branded Lifestyle Portrait Photographer Blog | When I was on the Marketing To Crush Your Competitors podcast, Fabienne and I talked a lot about personal branding and image content for thought leaders.

John DeMatoNovember 6, 2017#podcast, #personalbranding, #yeahabsolutelyComment

“...I just need one simple shot…”

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I discuss the nuances and subtleties involved in a professional headshot for a thought leader. Needless to day, it is NEVER a "simple shot."

John DeMatoNovember 3, 2017#nycheadshots, #brandedlifestyleportraits, #yeahabsolutelyComment

It's all in the details

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how details - jewelry and other clothing accessories - can make all the difference when creating variety and diversity in the look of your thought leader portraits.

John DeMatoNovember 1, 2017#brandedportraitsession, #brandedlifestyleportraits, #personalbranding, #yeahabsolutelyComment

Stop smiling all the time, would ya?

NYC Branded Lifestyle Portrait Photographer Blog | There's a lot of thought leaders smiling all over the internet, and, in this article, I show a perfect example why it's important not to always do that. I site an example from one of my clients, Ted Rubin.

John DeMatoOctober 30, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutelyComment

Headshots v Portraits

NYC Branded Lifestyle Portrait Photographer Blog | Oftentimes, I hear thought leaders seamlessly interchange the words portrait and headshot. This is a mistake. In this article, I illustrate the relationship between the two and how they are different.

John DeMatoOctober 27, 2017#nycheadshots, #brandedlifestyleportraits, #personalbranding, #yeahabsolutelyComment

Here's one type of photographer you need to avoid...

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I explain how it's not the client's fault for bad smiles in their headshots - it's actually the photographer's fault.

John DeMatoOctober 25, 2017#brandedportraitsession, #personalbranding, #yeahabsolutelyComment

A lil bit of Gratitude goes a long way

NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about a conversation I had with a fellow headshot photographer and how it transformed into a full-blown, gratitude session.

John DeMatoOctober 23, 2017#growthmindset, #positivepsychology, #yeahabsolutely Comments

Badass Q&A sesh with Pia Silva

NYC Branded Lifestyle Portrait Photographer Blog | In this article, thought leader, author, client and colleague, Pia Silva, answer some questions about her branded lifestyle portraits.

John DeMatoOctober 20, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutelyComment

Cut it out with the stock photography, will ya?

NYC Branded Lifestyle Portrait Photographer Blog | Sometimes, stock photography is a thought leaders' best friend. Other times, they look terribly out of place. In this article, I talk about how to rid yourself of stock photography forever!

John DeMatoOctober 18, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutely Comments

Stop focusing solely on your social stats!

NYC Branded Lifestyle Portrait Photographer Blog | It seems as though people's social stats supercede their thought leadership. In this article, I set the record straight and point out what's most important - creating impact for those who need it most!

John DeMatoOctober 16, 2017#personalbranding, #smallbizmarketing, #yeahabsolutelyComment

How Candid Pictures tell your story

NYC Branded Lifestyle Portrait Photographer Blog | One of the best ways to inspire your tribe to follow you is to provide them with a sense of how you work. In this article, I talk about how to capture image content that offers that very experience to your potential clients.

John DeMatoOctober 13, 2017#brandedlifestyleportraits, #personalbranding, #yeahabsolutely Comments

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