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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

[VIDEO] Let's talk about the "picture is worth a thousand words" thing

NYC Persuasive Visual Storytelling Blog | The phrase “a picture is worth a thousand words” is very misleading and lazy. While the statement may be true, it only tells half the story that you intended to share. This article explains the other half.

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[VIDEO] Use photos online to offer your audience an entry point to connect

NYC Persuasive Visual Storytelling Blog | Beauty in your photos is only skin deep. Yes, it’s important to present flattering photos, but that’s only the beginning. This article points out what else your photos need to accomplish with respect to building an engaged audience.

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