John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.
NYC Persuasive Visual Storytelling Blog | It’s a bit overwhelming staring at a couple hundreds photos of your face and deciding which are the best of the bunch, eh? I feel your pain. This article shares a couple tips to systematize your culling process to make it an easier and smoother effort.
Read MoreNYC Persuasive Visual Storytelling Blog | Smartphone self portraits are not an easy task when you don’t know what you’re doing. But fortunately, help is on the way - and an OFFER, as well, :) More details inside.
Read MoreNYC Persuasive Visual Storytelling Blog | Happy New Year, folks! So, what’s your marketing strategy looking like to set you up for a powerful 2021?
Read MoreNYC Persuasive Visual Storytelling Blog | To say it’s been a tumultuous year is the biggest understatement of the year. But with a massive amount of uncertainty and unrest bred opportunity and a chance for growth. This article talks more about the paradoxical duality of 2020.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares the words of speaker, author, trainer and Persuasive Expert, Phil M Jones. He talks about the why, what and how behind his decision to invest in a long-term photographic relationship through the Persuasive Expert Photo Program.
Read MoreNYC Persuasive Visual Storytelling Blog | On this Christmas day, I just wanted to take time out to salute the bearded big guy in red with some fun photos that show why he deserves milk and cookies after all the work he’s put in.
Read MoreNYC Persuasive Visual Storytelling Blog | Why do people put off their portrait sessions? That, and other juicy nuggets of information regarding visual storytelling on this episode of Access To Anyone with Mike Roderick.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | This article shares the importance of sharing truthful aspects of your personality and the way you live your life in your image content to attract the people that you want to work with.
Read MoreNYC Persuasive Visual Storytelling Blog | Capturing all of the photo elements you need to cover your marketing objectives is critical during a portrait session. But, when you make room for improvisation, that’s when your portfolio expands into something even more valuable. I talk more about this concept in this video.
Read MoreNYC Persuasive Visual Storytelling Blog | How to be a persuasive visual storyteller…it’s a question that I often get from colleagues and clients - and it was a topic Amber Khan and I discussed at length on the Impact 2.0 Live show.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares a special offer for subscribers to my email regarding an upcoming online course on how to create smartphone self portraits with the eye of a professional portrait photographer. For more details, check out the article.
Read MoreNYC Persuasive Visual Storytelling Blog | You never get a second chance to make a first impression - I’m sure you’ve heard this phrase many times in the past. In my conversation with Rich Perry of the 10-minute mentor podcast, we talk about how that relates to visual storytelling.
Read MoreNYC Persuasive Visual Storytelling Blog | When it comes to your image content, use it as an opportunity to stand out and create distinction from other experts in your space - don’t blend in with everyone else, or you’ll won’t be discovered by those who need you most.
Read MoreNYC Persuasive Visual Storytelling Blog | The thing that wasn’t a thing is now a thing…isn’t it funny how that happens? This article shares my reaction to one of my virtual photos ended up in the Wall Street Journal.
Read MoreNYC Persuasive Visual Storytelling Blog | Let’s be clear, not all portraits are created equal, and not all portraits are headshots. I hear the confusion in many clients’ voices as they label all the work we do as “headshots.” This video helps clear the confusion.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | This article provides insight on how to capture image content from a speakers book in order to help promote sales throughout their online presence.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | This article shares a variety of tips regarding how to choose the right outfits for your upcoming personal branding photography session.
Read MoreNYC Persuasive Visual Storytelling Blog | The pandemic has pushed all industries online, including PRE-K-12 educational services. This article shares how I helped an online educator wrap her head around capturing virtual photos that presented her Art. Play. Learn curriculum in a persuasive way.
Read MoreNYC Persuasive Visual Storytelling Blog | This article points out why it’s important for you to incorporate storytelling with your image posts. Don’t let the image speak for itself, otherwise your message might get lost on your audience.
Read MoreNYC Persuasive Visual Storytelling Blog | Video is an essential way to illustrate to your audience how you solve their problems. In this article, I share a recent promotional video that shows behind-the-scenes footage of the experience I offer my branded lifestyle portrait and virtual photo clients.
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![[VIDEO] Happy New Year That's Not 2020!](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605219153340-BCCFDH00D7336ZE040W7/122217+PICZ+-+JD+PORTRAITS-5353.JPG)
![[VIDEO] A Persuasive Expert in his own words](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1608573076405-0HL9DPWO70ZG85O3NLVS/PHIL%2BVIDEO%2BTHUMBNAIL.jpg)
![[INTERVIEW] Why do people put off their portrait sessions?](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1608553231868-KWYXMX1QZLZE834QXYP2/episode-253-john-demato-shownotes.png)
![[VIDEO] The shots between the shots](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605463559345-ZWOK9IMK2FGJNYWSOUJN/20181010_172508.jpg)
![[interview] how to be a persuasive visual storyteller w/ amber khan](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1607520848776-LSVCRL62YOURFJZZZ1MA/AMBER+KHAN+LIVE.png)
![[OFFER] Transform Your Selfies From Meh To Magical, :)](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1607553414472-Z9MYU2CTC05UY7CLFYY2/SHOOT+IT+YOURSELF+JOHN+DEMATO.jpg)
![[INTERVIEW] When was the last time you assessed the value of your headshot?](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1607523452840-0FQDQKXH5UJB0BU5G9VS/10+minute+mentor+podcast+rich+perry+john+demato.png)
![[VIDEO] Wait, what's the difference between a headshot and a portrait?](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605464800318-6UC6AVHWDQQJDQYPCG9U/110820+PICZ+-+PORTRAITS-0091.JPG)
![[VIDEO] Here's how the sausage is made for my clients](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605891924234-CMZVKTRY5W7T5POCC345/102220+PICZ+-+PORTRAITS-6977.JPG)