John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

When you post content, you change lives...


Content is king...

...because it changes lives.

If there’s one thing that I’ve learned over the past couple years, it’s that social media is, indeed, a long game when it comes to creating impact on a grand scale.

There are some days that inevitably will leave you wondering whether anyone reads your content anymore or if it’s even worth the effort.

This reality has shied many thought leaders away from committing to a consistent, content schedule.

As a reformed poster, I am here to say that it is totally worth it for one very important reason -

Whether or not you have a huge following, you have followers, nonetheless, and they are paying attention to every piece of content you post.

And those words help alleviate some of their pain.

This is a lesson I’ve learned recently.

When I was starting out years ago, I was allergic to posting content consistently. I attribute this to a really crappy combination of ignorance and laziness.

I was of the opinion that social media didn’t work for me, and that all the legwork required to post everyday was, quite frankly, a waste of my time.

That is, until I allowed myself to be convinced by a consultant to commit to a consistent content schedule.

Over the past couple months, I have gone all in with a heavy content calendar, complete with 3x weekly blogs (as many of you know based on the emails!) and a daily social posting schedule.

Although I am still new to this schedule, I’ve seen the engagement rise slowly but during each, successive month.

The long game is real, folks!

Regardless, the one constant throughout this process has been the appreciation of my content posts from my followers.

I’ve lost track on all of the comments and direct messages to my Instagram, Facebook and Twitter accounts where my followers have expressed tremendous gratitude for the advice and direction I’ve provided them in my image posts and blog articles.

Every single one of those comments makes my day because it reminds me that although I’m stil in the early stages of building my tribe, my thought leadership is still deeply resonating with my current followers.

Long story short, regardless of where you are with building your tribe, the people who are already on board are hungry for what you got cookin,’ so, you need to keep them nourished with your brand of thought leadership.

Don’t take your expertise for granted!

Even though you don’t have the reach right now that you ultimately seek, your words can still represent a game changing strategy for one of your followers at this moment, so, don’t deny them that opportunity because you want to be a lazy ass and not commit to posting consistently!

No matter how small or large your tribe, they will greatly appreciate your effort either way, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)