John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

What Is Your Superpower?


I recently came across a Facebook post that asked, “What is your superpower?”  



So, I stopped and thought about it for a moment and came up with this answer:

My superpower lies in my ability to get clients' comfortable in front of the camera so they can be authentic and powerful when creating image content that will deeply resonate with their tribes.

When I am working with my clients to create amazing portrait content, time slows down, distractions fade into the background, my brain focuses on the moment, and I am able to devote all my attention to my clients' needs.

Of course, I don’t have a cool mask, cape or fancy-pants uniform — but, I do have a cool camera, at least, :)

After working out an answer that made sense to me, I then thought to myself, “is my superpower reflected in my social media content?”  


After some reflection, I scrolled through my Instagram feed, and, from shot-to-shot, I noticed a a series of supremely comfortable, confident portrait subjects positioned prominently in the frame, displaying wide varieties of emotion and moods through their facial expressions.  

Ok good, I passed the test.

Let’s turn the tables on you for a second…

What is your superpower?  

What gets your juices flowing like nobodies business? Take a second to jot that down.  

Once you’re happy with that answer, visit your social pages and see if the image content that you’ve been posting resembles the answer you just created.  Do you see a correlation?

I invite you to share your findings in the comment section below.

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)