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Visual Authority Insights

John DeMato shares insights on Visual Authority, perception, and the hidden friction that shapes expert evaluation before the conversation begins. These articles help speakers, authors, consultants, founders, and public-facing leaders understand how visual signal influences trust, positioning, and decision velocity.

Portrait photos for an excel wizard

 

Even Excel experts need branded, portrait photos, too...

 

 

Before I met Shir, I would avoid Excel spreadsheets like I was allergic to them.

I found them to be complicated, time-consuming, and generally something that I would tend to avoid — truth be told, I still feel kinda the same way about them...

...but now, I have a relationship with an Excel wizard, so, now I just rely on him for guidance, :)

Before I could count on him to help me with such arduous tasks, Shir was looking to create a high-volume, image library of portrait photos in a way that reflects his expertise.

ver the past year, Shir has done exactly that by creating a wide variety of image content that he uses for his social content, as well as promoting his various services.  

He was nice enough to sit down and talk about how he is using his updated, image content:

Excel instructor Thought Leader and Microsoft expert Shir Aviv talks about his branded lifestyle portraits in this sitdown interview

After listening to Shir's story, what types of portrait photos do you think would work best to accentuate your brand and really get your tribe's attention?

Portraits taken outside? At work?  How about studio portraits? 

Perhaps you're not sure where to start?

Do you need some much-needed direction with the types of portrait photos that would suit your business and brand? 

Schedule a call with me here and let’s see if we’re a good fit to work together.