John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Why didn't I think of this earlier???


The journey to presenting yourself powerfully, purposefully and memorably begins with one photo...


Your headshot.


When you run a service-based industry, it’s important to meet your people where they are so that you can offer them the specialized help they need.

Sometimes, it takes a random conversation to remind yourself of that.

I was chatting with a speaker colleague the other day, and she was curious to know about the services I offer.

I talked her through the branded lifestyle portrait process, the idea nugget incubator program and how they both work together to create an image content portfolio that provides images that visually punctuate the sentiments of every informative and inspiring story that she shares with her audience.

Her response?

“What if I just wanted to start off the process with one good photo to start the process?”

Oh, duh, :)

This conversation opened my eyes to something very important - not everyone is ready or has the desire to make the big investment of time, money and effort into a full-scale, image content portfolio building session.

They just need a strong starting point.

They need an image to refresh their social profile pictures, website About Me section, and an image that they can use for podcast and speaker submissions.

They want to provide a strong first impression with those that are referred to them through their online presence.

And that’s why I’m happy to announce that I’ve recently added a service for those who seek that strong starting point...

A magical headshot service, if you will, :)

Here’s the details on the session:

  • 30-Minute Pre-Session Strategy Call

  • 45-Minute Headshot Session

  • Unlimited Outfit Changes - especially if you’re quick, :)

  • Shoot In-Studio OR On-Location In NYC

  • 1 high-resolution image - retouched and ready to upload
    (for additional images , add $75 per photo)

  • Turnaround time: 24-48 hours

Even though we’re talking about capturing one photo, I still include a half-hour pre-session strategy call.


We’re looking to capture powerful and purposeful aspects of your personality in order to attract the types of people that you want to work with, so we definitely need to discuss who you are, who you serve and why you do what you do.

This invaluable information helps shape what you wear, whether we shoot in a studio or location-based environment (and, if location-based, what types of environments work best), and what types of facial expressions we need to capture.

Once we work out the logistics and get a sense of your personality, then we’re cooking with gas!

If you’re interested in hearing more about a magical headshot session, then let’s talk about it.

I’m limiting the amount of headshot sessions to 5 per month, so, if you’re interested, please contact me sooner rather than later, and we can take it from there.

Also, if you have a friend or colleague who might be interested in this offer, please share the news with them.

You can find more information and sign up for the magical headshot session here.

It’s all about helping people where they are with their business, and I’m here to help, :)

PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)