John DeMato - NYC Branded Lifestyle Portrait Photographer

NYC Branded Lifestyle Photographer - Blog

NYC Branded Lifestyle Portrait Photography Blog | Hi, I'm John DeMato, and I collaborate with thought leaders to create powerful, purposeful and authentic images. This is my blog where I talk all about the magic behind the portraits we create.

Your portrait session is an experience


Your portrait session is an experience.


An experience that allows you to gain visibility to serve and create impact for those who need you most.


During your last branded, lifestyle portrait session, did you feel as though you were simply having your photos taken or were you living an experience that fostered a sense of empowerment and confidence while you were in front of the camera?

Before you answer that, I’d like to dissect the word “experience” a little bit first:

  • Was there a pre-session strategy call where all your questions were answered?
  • Were all your concerns addressed and dealt with?
  • During the session, did you feel that you were the center of attention, or was the photographer more preoccupied with his/her equipment?
  • Were you inspired to feel comfortable in front of the camera?
  • Was there a rapport between you and the photographer?
  • Did the makeup and hair artist provide you with a look that you liked?
  • Was your input throughout the session considered or ignored?
  • Did the photographer explain his/her thought process behind their decisions?
  • Did you feel this process from booking to delivery of images was a collaborative effort?

Too many “no’s” to count?

Now, while the goal of your branded lifestyle portrait session is to create a massive, image content portfolio that’s stocked with a wide variety of portraits and image content that projects a variety of emotions and moods, it’s also important that you not only feel taken care of and are offered the best solutions for your situation.

If this is the case, then, that satisfaction will be written all over your face in every portrait, :)

Nothing beats having a comfortable, guard down, in-the-present-moment client who is ready to make some magic in front of the camera.

Your branded lifestyle portrait experience matters not only to create the visual assets you need in order to help create the visibility you want for your business, but also, to create an awesome sense of accomplishment in yourself.

I can’t tell you how many times I’ve heard clients talk about how awesome they feel after having gone through the experience.

Although they were uneasy and uncertain at first, they came to the session with an open mind and allowed themselves to immerse into the process and take direction willingly.

By the end of the session, they feel empowered. excited and energized based on the work they just accomplished.

It’s one of those intangible byproducts that comes with such an intimate and vulnerable experience.

Make sure that when you qualify your photographer, ask questions to determine if she/he will create an experience for you, or, should you just expect to be on your own figuring shit out while this person stands behind the camera, feverishly pushing buttons.  

Talk to them about their process, how they create rapport with their clients, and how they direct them in front of the camera.

Do your homework, folks, and don’t be afraid to ask questions.  This experience is an investment of your time and money, and you need to make sure that the decision you make on a photographer is the right one.

Speaking of portrait sessions, are you going through this process as we speak? Looking for a photographer who will be able to capture authentic and powerful images of you to leverage for your social and websites?

Well, stop thinking about it and let’s hop on the phone to chat about it, shall we?

Schedule a call and let’s see if we’re a fit to work together, eh?


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you...because I care, :)